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sapperw5
03-29-2009, 06:46
i was looking around at numerous dive gear supply sites. have to shop around. anyone seen Sea Elite before??. looks like Edge. they seem to make all kinds of stuff. saw it on the diver supply site. obviously not oceanic but some items dont have to be the best right?

ScubaToys Larry
03-29-2009, 16:15
The problem with some brands - like sea elite, is they are really not a brand at all. It's a shop that buys stuff and has it custom labeled with their brand name.

We looked at doing that, and in the end, we decided to keep the manufacturer associated with the brands, but just added our trade name in as well if it was something we were having them custom make for us.

A great example would be the Bare Brigade Wetsuits, or the Zeagle Brigade BC. Because it's still a Zeagle, it still carries the full manufacturers warranty, and can be serviced at any zeagle authorized dealer.

If we had one of the overseas manufacturers make a regulator for us, and just called it Brigade Regulators - you would have a hard time getting it serviced anywhere other than through us... which may be good from a marketing standpoint for us - but not that good for the consumer - so we passed on that idea, while a lot of other shops do the private label thing.

Probably for the same money, you could get a real brand, like mares, oceanic, aeris, etc.

Not that there is necessarily anything wrong with the private label regs, it just may prove to be a bit more hassle in the long run for little or no actual savings.

sapperw5
03-30-2009, 11:36
thanks. i just see all kinds of cool nicknaks. not that any of us realy need more stuff.

mdb1
04-02-2009, 13:45
The problem with some brands - like sea elite, is they are really not a brand at all. It's a shop that buys stuff and has it custom labeled with their brand name.

We looked at doing that, and in the end, we decided to keep the manufacturer associated with the brands, but just added our trade name in as well if it was something we were having them custom make for us.

A great example would be the Bare Brigade Wetsuits, or the Zeagle Brigade BC. Because it's still a Zeagle, it still carries the full manufacturers warranty, and can be serviced at any zeagle authorized dealer.

If we had one of the overseas manufacturers make a regulator for us, and just called it Brigade Regulators - you would have a hard time getting it serviced anywhere other than through us... which may be good from a marketing standpoint for us - but not that good for the consumer - so we passed on that idea, while a lot of other shops do the private label thing.

Probably for the same money, you could get a real brand, like mares, oceanic, aeris, etc.

Not that there is necessarily anything wrong with the private label regs, it just may prove to be a bit more hassle in the long run for little or no actual savings.

Larry and Joe, and the entire ST's crew have a lot of respect from all their suppliers. They stock in depth. they offer exceptional service, they are the real deal divers, They go to bat for their divers every time.

The choice not to carry a "me too" offshore brand is just one more good decision. They could easily do it, make a lot more mark up. They decided to stick with the OEM sources and carry brand names not "house" brands.